This project, entitled, The Queen of Heart, was featured in FDLuxe Magazine, Feb. 2014, The Love Issue, as well as, the debut issue of FDLuxe, The Wedding Edition, Spring 2014. Every now and then, with a little luck and elbow grease, I feel like I'm channeling some creativity from my days in Paris. This was one of those occasions.
The bottled water market is a noisy space to contend with. We wanted to build a premium water brand and make sure that every aspect of the "Lumen Look" carried a sense of beauty and wanting. So, we sharpened our construction tools and built a set to match the idea. Happy to say we've been able to bring a new bottled water brand to the world stage. Try it for yourself at Central Market...and coming soon to a store near you!
It's kind of funny how so much time and sweat goes into my past and present fashion shoots, but this picture of Andy Warhol seems to always get some attention from my pals. It was one of those pictures that was totally by chance and might have been what was arguably the most pain free picture I've ever made.