The bottled water market is a noisy space to contend with. We wanted to build a premium water brand and make sure that every aspect of the "Lumen Look" carried a sense of beauty and wanting. So, we sharpened our construction tools and built a set to match the idea. Happy to say we've been able to bring a new bottled water brand to the world stage. Try it for yourself at Central Market...and coming soon to a store near you!